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  • Coffee Wars...

    Burger King to Start selling Starbucks owned Seattles Best coffee....

    Interesting strategy. To combat McDonalds McCafe options.

    http://finance.yahoo.com/news/Burger....html?x=0&.v=6

  • #2
    Interesting, but maybe I just don't understand economics.

    Surely if they didn't pay so much in advertising in newspapers, flyers, tv etc, they could afford to pay more staff a better wage, so they'd be happy and the prices would drop therefore bringing in customers regardless of the sort of coffee they were selling?
    Customer "why did you answer the phone if you can't help me?"

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    • #3
      mmmm i like SB coffee.
      i never liked mcdonalds coffee

      that sounds tasty

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      • #4
        I think its a clever idea actually, especially since Starbucks is using they're Seattle's Best brand for it, that way they don't have to worry about watering down the brand as it were. For Burger King, this is clever because Seattle's Best is an established brand with an established quality image, unlike MickeyD's McCafe brand, which regardless of how good it is (or bad), has to have a brand image built from the ground up, which isn't easy. Not bad, Starbucks makes money, BK will likely sell lots of coffee and therefore pay them lots of money. BK will get an instant image boost without any heavy lifting.
        Seph
        Taur10
        "You're supposed to be the head of covert intelligence. Right now, I'm not seeing a hell of a lot of intelligence. Covert, overt, or otherwise!"-Lochley, B5, A View from the Gallery

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        • #5
          Not bad. I do like starbucks and mccafes both; depends on if I'm up for sweet or bitter. Mccafes are so sweet, it's almost like a desert, but not a whole lot of mcdonald's near me have them. Since a locally owned coffee shop opened up by me though, I haven't been to either! I'm loyal now!
          "If anyone wants this old box containing the broken bits of my former faith in humanity, I'll take your best offer now. You may be able to salvage a few of em' for parts..... " - Quote by Argabarga

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