First they made the Burger King creepy...

[dendawg]

...and now the HAMBURGLAR??

THIS is your big plan to turn things around, McD's? REALLY??

[morgana]

Um, ew.

I'll be at Arby's, if anyone asks.

[fireheart]

I dunno, I reckon the Burger King guy is much creepier.

[Mr Hero]

This guy looks like he could be a registered sex offender.

[fireheart]

This guy looks like he could be a registered sex offender.

Is that a happy meal in your pants or are you just happy to see me?

[dalesys]

Is that a happy meal in your pants...

Well, it *is* hot and sloppy, Jo!

[catcul]

I'll show you my Big Mac if you show me your McNuggets.

[mjr]

I think we're all missing the big question here:

Does the new hamburglar say "Robble, Robble" like the old hamburglar?

[Salted Grump]

Five dollars say they were directly inspired by Andrew 'The Hamburglar' Hammond. The model they chose looks uncannily like him.

[Ben_Who]

Actually, I kinda like it. I'm old enough to remember when you could actually see the Hamburglar's face, as opposed to that rigid Alfred E. Neuman mask he's been wearing for the last 30 years or so, so I'm getting a kick, as they say...

Besides, if THIS Hamburglar creeps you out, you obviously haven't Image-Googled "Hamburglar 1970s" before.

Yeah, I remember Ronald McDonald wearing a suit for Arch Deluxe commercials, that creepy Singing Moon rocking to "Mack the Knife" in prime time, even those John Houseman Smith-Barney parody commercials. (Onion. Belt. Shut up.)

Leo Burnett & Co. is WEIRD, but at least they're not Heye & Partner, who came up with that stupid "I'm Lovin' It" campaign.

[MoonCat]

To me he just looks like a guy wearing a typical cheap Halloween "burglar" costume, the kind of thing you could buy at Party City or similar places.

[taxguykarl]

Leo Burnett & Co. is WEIRD,

what a come down...they created most of the cereal mascots.