So, the C-store I work at has a loyalty card that among other things gives you a discount on gas (it also serves as your punch card for anything we have by 10 get one free or buy 6 get one free, as well as earning points that can be redeemed in our online store). Up until August 31st you could use the card for the fuel discount (and nothing else) even if you hadn't registered your card. This was actually a mistake in the programming, it was never intended to allow that. So, from about June onward we've had signs on each pump, signs at the entrance, and signs at each register reminding people that if they do not register their cards before August 31st they will lose their fuel discount. We have also been printing that on the bottom of every receipt. Oh, and the in store ad track (which also plays out at the pump) about every two minutes looped around to reminding people to register their cards to keep their discount. Starting September 1st we replaced all the signs with ones saying "Not getting your discount? Make sure to register your card online to get your discount back." (okay, that may not be an exact quote, but close enough).
At least once an hour now I've had people yelling and screaming about how dare we take away their fuel discount and not tell them. It's gotten to the point where management* has outright told us to be blunt and even rude right back. We have been told that we may say "We had it posted on every pump, at every register, on the doors, on the bottom of your receipt, and on the ad track, that you didn't see all of that isn't our fault, all we can do is point you in the right direction to register your card so it works again."
*store level management, corporate of course feels we should still bend over backwards to appease people who can't read. Let's face it, we are the cheapest gas station within 2 miles and our in store prices are the cheapest without going to a drug store or full service store, we aren't going to lose any customers over a blunt reminder that we can only lead the horse to water.
At least once an hour now I've had people yelling and screaming about how dare we take away their fuel discount and not tell them. It's gotten to the point where management* has outright told us to be blunt and even rude right back. We have been told that we may say "We had it posted on every pump, at every register, on the doors, on the bottom of your receipt, and on the ad track, that you didn't see all of that isn't our fault, all we can do is point you in the right direction to register your card so it works again."
*store level management, corporate of course feels we should still bend over backwards to appease people who can't read. Let's face it, we are the cheapest gas station within 2 miles and our in store prices are the cheapest without going to a drug store or full service store, we aren't going to lose any customers over a blunt reminder that we can only lead the horse to water.
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