I suppose I can thank companies like Monster cable for this but it drives me mad dealing with uninformed SCs who are convinced they have to spend $XXX for a fancy schmancy name brand cable that is really no different from any other for the same purpose.
I have two examples of this:
1) Customer was buying a cell phone charger. Customer thought price of name brand charger was high. I offered several lower priced alternatives. Customer was leery of buying a non name brand item as he felt it would either not work properly or screw up his phone somehow. I told him that almost certainly would NOT happen but could not convince him. He eventually paid about five times more than he should have for that cable.
2) Customer buys new Xbox 360, customer has HDTV. Customer wants HDMI cable for his console but can't fathom the concept that virtually EVERY HDMI CABLE is the same more or less and thinks the Xbox branded one is the only one that will actually work for the Xbox. I told him he could get a perfectly functional cable online for 75% less than what we charging but he could not be swayed either.
I have two examples of this:
1) Customer was buying a cell phone charger. Customer thought price of name brand charger was high. I offered several lower priced alternatives. Customer was leery of buying a non name brand item as he felt it would either not work properly or screw up his phone somehow. I told him that almost certainly would NOT happen but could not convince him. He eventually paid about five times more than he should have for that cable.
2) Customer buys new Xbox 360, customer has HDTV. Customer wants HDMI cable for his console but can't fathom the concept that virtually EVERY HDMI CABLE is the same more or less and thinks the Xbox branded one is the only one that will actually work for the Xbox. I told him he could get a perfectly functional cable online for 75% less than what we charging but he could not be swayed either.
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