This is how my employers announced the newest competition on our store news this week:
"Our new competition [store name redacted] is finally open last Friday, March 15. They've also started an ad campaign this Easter weekend. With new competition in our community it is important to SHOP IN OUR OWN STORE (their emphasis, not mine). Keep your dollars working for you."
This statement would probably be most acceptable if we were a small, family-run business, but we're a major supermarket chain under a company that's owned by a billionaire! Also, we're not going bankrupt anytime soon or seeing a decrease in customers.
To me, it seems less like "support the community" and more like corporate desperation.
"Our new competition [store name redacted] is finally open last Friday, March 15. They've also started an ad campaign this Easter weekend. With new competition in our community it is important to SHOP IN OUR OWN STORE (their emphasis, not mine). Keep your dollars working for you."
This statement would probably be most acceptable if we were a small, family-run business, but we're a major supermarket chain under a company that's owned by a billionaire! Also, we're not going bankrupt anytime soon or seeing a decrease in customers.
To me, it seems less like "support the community" and more like corporate desperation.
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