Quoth HawaiianShirts
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We've run a lot of advertising and re-branding lately with the 'deluxe' stuff to attract the 'higher end' customers .... unfortunately that means they tend to be a bit more snobby if you're out of the high-end brand and you show them the lower end stuff.
even so I can understand if you want deluxe for a cut of meat (for the better quality). But water? It's all the same stuff ... just with different names on it.
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