In what might be the first hints of trouble for grocery self-checkout, the 217-store Albertsons LLC grocery chain confirmed Tuesday (July 6) that it is yanking self-checkout systems from all of its stores because of a “very high focus on customer service.” This comes on the heels of word from Kroger that it is experimenting with a self-checkout-less store design and an IHL report last week that “Publix continues to be on the fence” of self-checkout.
Sources within both Kroger and Albertsons LLC cited the same self-checkout concern, which is that many customers perceive it to be less customer-service-oriented than staffed checkout lanes. Also, an increasing number of products require staff intervention, and that—coupled with consumers making errors in using the systems—can slow the self-checkout lines dramatically.
Sources within both Kroger and Albertsons LLC cited the same self-checkout concern, which is that many customers perceive it to be less customer-service-oriented than staffed checkout lanes. Also, an increasing number of products require staff intervention, and that—coupled with consumers making errors in using the systems—can slow the self-checkout lines dramatically.
I don't know the specifics about Albertsons SC setup, but at one of the major chins in my area has a bad setup. for the cashier to intervene in a transaction, they need to make the way over to the screen/scanner section and scan a card to resolve the issue. I have seen setups where their is a kiosk located in the middle of the SC where they can clearly visibly see the units and resolve some of the issues without making their way to the machine.
In reality, my guess is that the “very high focus on customer service” involves complaints from SCs who have no clue how to use it and insist on doing their their own way and run into problems. I don't see why they can't let the customer choose, instead of putting them thru the staffed line, stupid corporate mandated small talk included.
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