Quoth Dentarthurdent
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If it's marketed as "Look! This is $1.00!!" people might see that and then get upset when they pay for it and the cashier asks for more than a dollar.
I recently saw a commercial for some new hamburger that the King of Burgers offered for "$1.00", and of course it has the guy standing there saying "I only have $1.00..."
They make it look like you literally only need $1.00 for the hamburger, when in fact there is tax involved.
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