At my old job we got graded on email and phone capture. We would get into some really deep crap if the numbers were not above 75%. We started just telling them (nicely of course) to put in their email addresses and it helped boost numbers it also trained them to automatically do it when they came to the register, so for a lot of people we didn't even have to ask anymore. However if they refused I would tell them it was for coupons and then let the issue drop. Some people would go ahead and add it other would just ignore me and not say anything else. Corporate used the 3 strikes and your out rule for pretty much everything regarding the register interactions. One manager in another store was notorious for pushing people to their limit on the email; for example...
Manager: "go ahead and put in your email address for me"
Customer: "I don't have one"
Manager: "oh well how about your friend who is with you? She can put her's in an give you the coupons."
Friend: "No, I don't want to put in my email, I do not have kids and do not shop here." Manager: "Well how about putting in your sister's email or your mom's I am sure they would love to get coupons and shop for your little one?"
Customer: "No I am not going to give out their information with out their permission."
She did this with every customer who refused to give an email and phone number.You can only imagine how many people got pissed off about it. Some customers got so mad they threw their stuff down and left. Some would shop at my store which was about 30 mins away and say they were never shopping at the other one because of that one manager.
Look I am all for these people putting in their email and phone number because it gave them coupons, and usually the ones who didn't would come back in a few weeks and complain because they don't have a coupon. But, what that one manager does to keep her numbers up are beyond insane. I would honestly call corporate to complain if someone ever did that to me.
A simple "no thanks" or "I am sorry, I do not give out that information" is what should be coming out of the customers mouth and that should be the end of story.
Manager: "go ahead and put in your email address for me"
Customer: "I don't have one"
Manager: "oh well how about your friend who is with you? She can put her's in an give you the coupons."
Friend: "No, I don't want to put in my email, I do not have kids and do not shop here." Manager: "Well how about putting in your sister's email or your mom's I am sure they would love to get coupons and shop for your little one?"
Customer: "No I am not going to give out their information with out their permission."
She did this with every customer who refused to give an email and phone number.You can only imagine how many people got pissed off about it. Some customers got so mad they threw their stuff down and left. Some would shop at my store which was about 30 mins away and say they were never shopping at the other one because of that one manager.
Look I am all for these people putting in their email and phone number because it gave them coupons, and usually the ones who didn't would come back in a few weeks and complain because they don't have a coupon. But, what that one manager does to keep her numbers up are beyond insane. I would honestly call corporate to complain if someone ever did that to me.
A simple "no thanks" or "I am sorry, I do not give out that information" is what should be coming out of the customers mouth and that should be the end of story.
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