That's not too unusual - after all, Stacey Keach played a tough guy PI for a few years on TV, and Marion Morrison had quite a few macho roles. Don't forget Caroll O'Connor either.
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I had a manager once who didn't order name badges for new employees - from memory, there were only about two employees out of a team of a dozen who actually had a name badge.
The reason: this manager did not agree with the "mystery shopping" program organised by the higher-ups. In protest, he instructed all the male employees to use one name and all female employees to use another name if customers ever asked.
In reality, it tended to feel pretty unnatural, so I think mostly if a customer was friendly, we would just tell them our (actual) names. If, however, they didn't
ask, well, they were none the wiser.
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