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(no, this is NOT the same thing as the other Old Spice thread. I'm pretty sure.)
So, who's been watching the Old Spice Twitter and Youtube accounts over the past two days? Because they kinda took over the internet.
Basically, the Old Spice creative team sat down in a room, wrote quick scripts to respond to posts on social media sites, Isaiah Mustafa gave a performance, which was then uploaded to Youtube. Hundreds of videos.
This is possibly my favorite: http://www.youtube.com/user/oldspice#p/u/9/J8Bli13rO9A but the series with Alyssa Milano is pretty amazing too.
(As someone with minor experience in social media marketing, I am in AWE of this marketing firm. They are freakishly brilliant and creative)
This post is now diamonds!!
(oh, and you can create your own voicemail from Isaiah Mustafa's voice. www.oldspicevoicemail.com )
So, who's been watching the Old Spice Twitter and Youtube accounts over the past two days? Because they kinda took over the internet.
Basically, the Old Spice creative team sat down in a room, wrote quick scripts to respond to posts on social media sites, Isaiah Mustafa gave a performance, which was then uploaded to Youtube. Hundreds of videos.
This is possibly my favorite: http://www.youtube.com/user/oldspice#p/u/9/J8Bli13rO9A but the series with Alyssa Milano is pretty amazing too.
(As someone with minor experience in social media marketing, I am in AWE of this marketing firm. They are freakishly brilliant and creative)
This post is now diamonds!!
(oh, and you can create your own voicemail from Isaiah Mustafa's voice. www.oldspicevoicemail.com )
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