Oh, I was just reminded of a campaign I hate-hate-hate.
Kraft and their 'let's replace random parts of words with 'pure', it'll sound clever.
No, twidiots, it just sounds stupid.
Kraft and their 'let's replace random parts of words with 'pure', it'll sound clever.
No, twidiots, it just sounds stupid.

(I love word games, and when I was a sprog I used to do that at random just to see if anyone noticed...not to the point of annoyance though)


Comment