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I am a pizza lover. I have been ordering delivery pizza for....well, forever. I remember the best and the worst, even from my college days. And for literally years, maybe even decades, I have been deriding Domino's Pizza as utter crap, and saying they would be better off putting the toppings right on the cardboard box, since no one would notice the difference in taste between that and their actual crust.
Imagine my surprise not that long ago when Domino's starting running those ads, not just saying that they were "new and improved," as a lot of corporations might have, but meeting their critics head on, and actually using the "cardboard crust" and "ketchup sauce" comments in those ads. They not only were saying they had changed, they were saying they had changed significantly, and they were recognizing that it was necessary.
Being the son and stepson of two advertising and marketing men, I recognized this as an unusual and risky tactic....very few major national advertisers will admit ever being wrong, since it opens them up for criticism, and the point of advertising is to sell, sell, sell. I also recognized from my knowledge of advertising and marketing that this could be a load of hooey, that the changes could have been superficial or less, and that they were merely dressing a pig up in a dress, as they say.
Either way, I was intrigued.
So a short while back, two friends and I ordered pizza from Domino's. As in many life situations, I hoped for the best but planned for the worst.
We were very pleasantly surprised. The crusts on both pizzas were tasty and well seasoned, the sauce was what one would expect from quality pizza, the toppings seemed good, and even the cheezy bread we got as a side was rather nice.
Was it the best pizza I have had in my life? No, not even close. Was it good quality pizza that can compete with the other pizza delivery companies? Absolutely. Would I order it again? Shockingly again, absolutely.
Much to my complete surprise, I can honestly say my days of mocking and deriding Domino's pizzas are pretty much over. I'll find some other product or service to fill the void, of course, but this is still rather astounding to me.
So if you, like me, were a Domino's hater, you really might want to give them another chance. And before you ask, no, I don't work for Domino's, nor do any of my friends or family, nor do I have any financial interest in them. It was just such a unexpected and pleasurable change that I really felt the need to tell people about it. It wasn't just adequate. It was good. I don't pimp just anything, after all.
Tell me what y'all think......
Imagine my surprise not that long ago when Domino's starting running those ads, not just saying that they were "new and improved," as a lot of corporations might have, but meeting their critics head on, and actually using the "cardboard crust" and "ketchup sauce" comments in those ads. They not only were saying they had changed, they were saying they had changed significantly, and they were recognizing that it was necessary.
Being the son and stepson of two advertising and marketing men, I recognized this as an unusual and risky tactic....very few major national advertisers will admit ever being wrong, since it opens them up for criticism, and the point of advertising is to sell, sell, sell. I also recognized from my knowledge of advertising and marketing that this could be a load of hooey, that the changes could have been superficial or less, and that they were merely dressing a pig up in a dress, as they say.
Either way, I was intrigued.
So a short while back, two friends and I ordered pizza from Domino's. As in many life situations, I hoped for the best but planned for the worst.
We were very pleasantly surprised. The crusts on both pizzas were tasty and well seasoned, the sauce was what one would expect from quality pizza, the toppings seemed good, and even the cheezy bread we got as a side was rather nice.
Was it the best pizza I have had in my life? No, not even close. Was it good quality pizza that can compete with the other pizza delivery companies? Absolutely. Would I order it again? Shockingly again, absolutely.
Much to my complete surprise, I can honestly say my days of mocking and deriding Domino's pizzas are pretty much over. I'll find some other product or service to fill the void, of course, but this is still rather astounding to me.
So if you, like me, were a Domino's hater, you really might want to give them another chance. And before you ask, no, I don't work for Domino's, nor do any of my friends or family, nor do I have any financial interest in them. It was just such a unexpected and pleasurable change that I really felt the need to tell people about it. It wasn't just adequate. It was good. I don't pimp just anything, after all.
Tell me what y'all think......
Eric the Grey
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