Porn basslines as a marketing tool

[Irving Patrick Freleigh]

I swear nowadays they will try anything to sell a product...

The other day while I was filling deodorants off the truck, I had some Axe deodorant sprays to fill. You know, those bodysprays that might smell decent if they weren't so damn chemically harsh. and get sprayed all the time by rambunctious teenaged boys so that the deodorant aisle and all the adjacent aisles smell like a house of ill repute, but I digress....

This Axe spray came in a new container advertising a new secret ingredient called (I am not making this up!) "Bom Chicka Wah-Wah". The label said that Bom Chicka Wah-Wah "is a new secret ingredient proven to attract female attention" or some such thing.

There were even illustrated instructions on the back of the can!

• Guy sprays Axe body spray with added Bom Chicka Wah-Wah onto his body
• Girl smells guy's Axe body spray with added Bom Chicka Wah-Wah
• Girl becomes aroused and titlated
• Girls bursts out unexpectedly, affectionatly and passionately at guy
• Guy and girl get down to business-- on the pool table (Okay, I made up that last one but it was pretty much implied )

Tee hee hee...don't tell anyone, but I relocated one of the cans of Axe with added Bom Chicka Wah-Wah next to the condoms. I thought that was an appropriate place for it.

[TNT]

Imagine being on the end of their customer service line: "That Bom Chicka Wah-Wah stuff ain't working. I demand you send a hooker as compensation."

[ArenaBoy]

Random Fact: That porn bass riff can be done on a guitar.

Also: http://youtube.com/watch?v=vgxxAwue7Fs

http://youtube.com/watch?v=B8eUGtZr4...elated&search=

http://youtube.com/watch?v=zZr0OnfFf...elated&search=

http://youtube.com/watch?v=kFA594MpJ...elated&search=

http://youtube.com/watch?v=FPwfuxh9z...elated&search=


*Hides*

[Dreamstalker]

I thought you were going to say that the porno riff plays when the nozzle is pressed.

(wouldn't put it past the Axe manufacturers, actually)

[katie kaboom]

lol, haven't you seen the new commercial for axe? it's a guy standing between two girls, both of whom are doing the porno riff. cracks me up everytime

[ForestDragon]

Ah, yaas, Axe. The stuff that makes teenage boys think they don't need to shower after gym - they just spray some of this crap on instead, I found out when I was janitoring at a high school. No wonder the boy's locker room smelled like a chemical accident in an ape house. Someone ought to tell 'em that soap and a decent deodorant/antiperspirant are better than that crap.

One wonders though - they don't actually think wearing Axe'll get 'em laid, do they?

[Broomjockey]

One wonders though - they don't actually think wearing Axe'll get 'em laid, do they?

Being laid out by me for them giving me a migraine is about the best they can hope for. I came *this* close to slugging my ex-roomie for using that stuff every morning. After I told him I was allergic. Just walking past the people wearing that stuff makes me wanna vomit.

[Gurndigarn]

One wonders though - they don't actually think wearing Axe'll get 'em laid, do they?

Keep in mind the operative word: teenager. Neither logic nor reality will stay the appointed course of their hormones.

(And before the choruses of "But I'm a teenager!" start, I felt this cynical back when I was a teenager, too. It was silly watching the status games going on around me. All of the pathos of a soap opera with none of the comic relief.)

[Becks]

Imagine being on the end of their customer service line: "That Bom Chicka Wah-Wah stuff ain't working. I demand you send a hooker as compensation."

"And make sure the hooker has already been paid!!!"

[GingerBiscuit]

Lynx in the UK has the same tagline right now. So they are probably the same company. In the uk we have TV ads running for it that are basically:
Less than attractive man sprays lynx on self
Less than attractive man walks into a room
Attractive woman in room starts gyrating and singing 'bom chicka wah wah'
attractive woman rubs herself on less than attractive man.

They used to run a series of ads tagged 'the lynx effect'
The only 'lynx effect' I ever noticed was teenage boys using enough of it to make nearby people pass out.

You know what works, teenage boys? Treating them as if they are human and behaving well. Not telling crass jokes will also probably improve your chances.
Washing is good.

[Andara Bledin]

Oh, gah, I hate that stuff.

I've never smelled it, but the ads are obnoxious, and they've got one seriously offensive web "game" as a promo thing. Gamers mock the promo thing and the spray with equal derision.

^-.-^

[MadMike]

and get sprayed all the time by rambunctious teenaged boys so that the deodorant aisle and all the adjacent aisles smell like a house of ill repute

Tell me about it.

My 13-year-old son got some as a gift, and apparently doused himself in it. You could actually tell where he had been in the house by the smell. There was a trail of it going from his bathroom, down the steps, thru the kitchen, and out to the garage.

Most of it dissipated quickly, but the bathroom smelled for a week.

[upsidedown_orchid]

Axe smells like a chemical cloud of horse pheremones, but I think the commercials are hilarious!!!

[myswtghst]

My BFF and I found that on Comcast On Demand, you now can view the Bom Chicka Wow Wow video by none other than The Bom Chicka Wow Wow's themselves. It would be offensive if it weren't one of the most hilarious things I've ever seen--and I hate Axe and most of the BCWW commercials.

The video is great, but the lyrics are what makes it shine--
"Bom chicka wow wow
It's the libido's mantra
Bom chicka wow wow
Ooh baby, come to mama."

There is even a line about a "monsoon" heading south. Ew, but still funny somehow.

[Kiwi]

Axe is Lynx
Cob's Loaf is Bakers Delight
Vim is Jif

One thing ive noticed since Ive been in North America is how many products (and commercials) are played and adjusted for each market.