A customer applied for a new auto loan with us yesterday. I pulled her credit and started processing her application.
She started getting calls at 8:30 this morning from various financial institutions saying they'd heard she was in the market for a new mortgage loan or home equity line of credit. 38 calls so far. Most of them from different financial institutions, with a few repeats.
I was baffled. I hadn't heard of this before. I called one of the lenders at our main branch, and they said this was something they'd just heard about this week. (I don't know why they didn't share it with us yet.) Apparently, this has been a thing in the past, but has become more prevalent recently.
Brokers and financial institutions can buy "trigger lead" lists from the credit bureaus. They will reach out when they see someone has had a "tri-merge" credit report (that is, it includes information from all 3 credit bureaus) pulled. They'll even sometimes make it seem like they're calling from the financial institution the customer's already dealing with.
We can't even do anything about it, as the bank, because it's not anything we did, really. It's not anything our credit vendor did. The lists are being sold directly by TransUnion, Equifax, and Experian.
As I explained to my borrower, they can opt out of future "offers" by going to optoutprescreen.com or call 888-567-8688, but it often takes 5 days to process the opt out.
I can totally understand my customer getting angry about this, but there's nothing I can actually do about it.
She started getting calls at 8:30 this morning from various financial institutions saying they'd heard she was in the market for a new mortgage loan or home equity line of credit. 38 calls so far. Most of them from different financial institutions, with a few repeats.
I was baffled. I hadn't heard of this before. I called one of the lenders at our main branch, and they said this was something they'd just heard about this week. (I don't know why they didn't share it with us yet.) Apparently, this has been a thing in the past, but has become more prevalent recently.
Brokers and financial institutions can buy "trigger lead" lists from the credit bureaus. They will reach out when they see someone has had a "tri-merge" credit report (that is, it includes information from all 3 credit bureaus) pulled. They'll even sometimes make it seem like they're calling from the financial institution the customer's already dealing with.
We can't even do anything about it, as the bank, because it's not anything we did, really. It's not anything our credit vendor did. The lists are being sold directly by TransUnion, Equifax, and Experian.
As I explained to my borrower, they can opt out of future "offers" by going to optoutprescreen.com or call 888-567-8688, but it often takes 5 days to process the opt out.
I can totally understand my customer getting angry about this, but there's nothing I can actually do about it.
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