I'd say the guy gets to keep the ring for what he paid for it. Tough shit for the store. Next time be on the ball and know exactly what each item is supposed to cost.
At my store, if an item is priced lower than it should be, we have to sell it for that price and eat the difference. If there's an expired sale sign left up and the customer questions it, we have to sell for the price on the sign and eat the difference.
We don't get to request the item back, and do the transaction over again for the correct price.
It is not the customer's fault the store fucked up, and it shouldn't be his problem.
At my store, if an item is priced lower than it should be, we have to sell it for that price and eat the difference. If there's an expired sale sign left up and the customer questions it, we have to sell for the price on the sign and eat the difference.
We don't get to request the item back, and do the transaction over again for the correct price.
It is not the customer's fault the store fucked up, and it shouldn't be his problem.

)
(Though their paper is crap...we usually put it in the play area for the kids. Go figure.)
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