I stopped by a Frozen Hard Dairy today to get myself a treat (mint chip milkshake).
I'm a regular customer in the summertime, but not so often in the winter. So I haven't been in there in awhile.
I'm the only customer. I know the employee, nice guy.
I look at the sample cups they have on the counter and immediately notice they are smaller. So I ask the employee, "Did these cups get smaller or what?"
He admits, "Yeah, they're smaller." I look at the price list. Yup; prices are unchanged.
So it's pretty clear: corporate, rather than raise prices, made the sizes smaller thus raising prices without seeming to raise prices. If you don't notice the cup size change, you're none the wiser.
Except you can't help but notice. The sizes are smaller by at least a full 4-6 ounces.
Employee says to me, "Yeah, this happened a while ago. You know it's funny. I'll have customers complain about a 10 minute wait almost every day, especially in our other location that is always busy. But you're the first person to notice the sizes changed."
And that I don't get. A wait really isn't a big deal when its busy. But changing the sizes is a hit to the wallet; I'm stunned to hear I'm the first person to notice.
I'm a regular customer in the summertime, but not so often in the winter. So I haven't been in there in awhile.
I'm the only customer. I know the employee, nice guy.
I look at the sample cups they have on the counter and immediately notice they are smaller. So I ask the employee, "Did these cups get smaller or what?"
He admits, "Yeah, they're smaller." I look at the price list. Yup; prices are unchanged.
So it's pretty clear: corporate, rather than raise prices, made the sizes smaller thus raising prices without seeming to raise prices. If you don't notice the cup size change, you're none the wiser.
Except you can't help but notice. The sizes are smaller by at least a full 4-6 ounces.
Employee says to me, "Yeah, this happened a while ago. You know it's funny. I'll have customers complain about a 10 minute wait almost every day, especially in our other location that is always busy. But you're the first person to notice the sizes changed."
And that I don't get. A wait really isn't a big deal when its busy. But changing the sizes is a hit to the wallet; I'm stunned to hear I'm the first person to notice.



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