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Did a quick lookup - apparently "mist" translates as "manure", not "shit".
Actually all of you are right. "Mist" in it's original sense means "manure" and it's still used in this context. However, "Mist" is also used in the meaning of "shit" when cursing, for example if you're cursing in front of the kids and don't want to use the big bad s-word (which would be "Scheiße" in German, so yes, we have our bad s-word too ).
I first came across Canadian Mist and Irish Mist as one of the well-cited negative-examples for the concept to run target group tests for new product names that wolfie mentioned. Another one usually is the Mitsubishi Pajero (don't know if that was/is sold in the States), as "pajero" is the Spanish swear-word for "a man who is pleasuring himself".
Last edited by Words4theWorld; 06-04-2014, 06:09 PM.
Reason: Fixed a typo
Scheisse/Scheiße is what my Opa says means 'shit' in German...but you never know!
Did a quick lookup - apparently "mist" translates as "manure", not "shit". Still, it's a term for excrement. My lookup found this other gem that I hadn't known about:
The German word “Miststück” (pronounced similarly to Mist Stick) is how you might call a woman a bitch or slut.
Fun fact: One of the classic examples cited in "always be sure of the meaning of your product's name in a foreign language before selling it where that language is spoken" is the "Mist Stick" (a hair curling iron). Didn't go over very well in Germany, with the reason given (can't verify - I don't speak German) is that "Mist" is German for "shit".
Am I correct in assuming that you believe Canadian Mist meets truth in labeling regulations when sold in Germany?
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