Two recent examples of customers trying to pinch pennies so hard they make Lincoln scream:
False advertising, blah blah blah:
It's garage sale season. Good for the paper (revenue, readership), bad for my sanity. We offer a free garage sale kit, which this year includes a coupon for free coffee (jug or box or something) from a local store...while supplies last. Had a customer who managed to score FIVE kits, trying to get the free coffee coupon. Gas prices here average around $3.79 a gallon. For what she spent on gas, she could've bought enough coffee to drown her whole neighborhood. Best part? She hadn't even placed an ad yet.
Sticker shock:
We had a death notice that was so long, it cost over $1000. Apparently one of the family members flipped out upon seeing the proof/price quote and:
- Counted every single letter, space and punctuation mark
- Compared the notice to other notices already running in the paper
- Put all the info into an Excel sheet, trying to prove that we were overcharging
Our ad system has nothing whatever to do with Excel. This is like, I dunno, trying to analyze the concept of "blue" by using a slide rule and a box of macaroni and cheese.
People.
False advertising, blah blah blah:
It's garage sale season. Good for the paper (revenue, readership), bad for my sanity. We offer a free garage sale kit, which this year includes a coupon for free coffee (jug or box or something) from a local store...while supplies last. Had a customer who managed to score FIVE kits, trying to get the free coffee coupon. Gas prices here average around $3.79 a gallon. For what she spent on gas, she could've bought enough coffee to drown her whole neighborhood. Best part? She hadn't even placed an ad yet.

Sticker shock:
We had a death notice that was so long, it cost over $1000. Apparently one of the family members flipped out upon seeing the proof/price quote and:
- Counted every single letter, space and punctuation mark
- Compared the notice to other notices already running in the paper
- Put all the info into an Excel sheet, trying to prove that we were overcharging
Our ad system has nothing whatever to do with Excel. This is like, I dunno, trying to analyze the concept of "blue" by using a slide rule and a box of macaroni and cheese.
People.

. I get you though. Lady needs to summarize the dearly departed.



99% of the ones we get are free ones from funeral homes tho, and they understand that that means we can include or leave info out at our discretion (e.g., we're not gonna list all 20 survivors by name or include the pallbearers on a freebie)
) Yep, we had one of those relatives who did what she wanted and didn't give a shit who it hurt.
Comment