My junior sales rep turned a call over to me today because she had no idea how to answer this woman:
The woman had us install our product in her home five years ago. Loved it. So far, so good. Recently moved, wanted us to install a new one in the new home. Can do! What's the problem?
(*important note* This woman is very, very wealthy.)
EW: "Your product is very expensive!"
Me: "Yes, ma'am. As you know, it is the top of the line product, and consequently costs more than others."
EW: "Well, it's too expensive!"
Me: "I'm sorry. There are less expensive products available."
EW: "But they're not as good as yours!"
Me: "Yes, ma'am. It's a case of 'you get what you pay for'.
EW: "But I only paid $xxx.xx for my last one!"
Me: "Yes, ma'am. That was the price five years ago. The prices have gone up since then. The prices of raw material, fuel, labor and everything else has gone up, so we've had to raise our prices, too. If it's not within your budget, there are less expensive products available from our various competitiors"
EW: "Well, I don't want a cheap one, I want yours. But I want it it for the same price I paid last time."
Me: "I'm afraid that's not possible, ma'am. The price is the price."
EW: "Well this is ridiculous! I'm a good customer, and I think you should honor your old price for me!"
So I had a brain-to-mouth filter failure right about there.
Me: "Tell you what, lady: Find me a gas station that will sell me gas for the same price they charged me five years ago, and I'll give you the price you paid five years ago. Deal?"
The woman had us install our product in her home five years ago. Loved it. So far, so good. Recently moved, wanted us to install a new one in the new home. Can do! What's the problem?
(*important note* This woman is very, very wealthy.)
EW: "Your product is very expensive!"
Me: "Yes, ma'am. As you know, it is the top of the line product, and consequently costs more than others."
EW: "Well, it's too expensive!"
Me: "I'm sorry. There are less expensive products available."
EW: "But they're not as good as yours!"
Me: "Yes, ma'am. It's a case of 'you get what you pay for'.
EW: "But I only paid $xxx.xx for my last one!"
Me: "Yes, ma'am. That was the price five years ago. The prices have gone up since then. The prices of raw material, fuel, labor and everything else has gone up, so we've had to raise our prices, too. If it's not within your budget, there are less expensive products available from our various competitiors"
EW: "Well, I don't want a cheap one, I want yours. But I want it it for the same price I paid last time."
Me: "I'm afraid that's not possible, ma'am. The price is the price."
EW: "Well this is ridiculous! I'm a good customer, and I think you should honor your old price for me!"
So I had a brain-to-mouth filter failure right about there.
Me: "Tell you what, lady: Find me a gas station that will sell me gas for the same price they charged me five years ago, and I'll give you the price you paid five years ago. Deal?"
Comment