Here's common type of SC for us: Mr. Hint
In our industry, I guess we're a Chevy, or maybe a Toyota, but not a Mercedes. If they want the Mercedes, it's 50% more. Fine, we don't do that.
Also, in my industry, there's a LOT of customer posting on internet message board, and half of my job is taking care of customers so that they don't savage us on the web.
Here's a typical scenario:
Mr. Hint: "I have just received your product and I'm very disappointed. I found... (Here insert at least a page of niggling compliants that are just basically the differences between our product and the super-premium stuff at the top of the market - missing options that we don't offer, basically) ...and I'm very disappointed."
OK, so this guy doesn't get it. He hasn't shopped, he doesn't understand how our industry works, and he doesn't know what he needs to be buying. It's as if a guy wrote to Toyota and was disappointed his Corolla didn't have heated power massaging memory seats.
I go back and forth with these guys several times, but ultimately, there's no satisfying them. So, in the end, we'll refund them.
Me: "Mr. Hint, we're very sorry that we were unable to satisfy you in this case. As we have discussed, we do not offer those particular features on our products, however those features are available on much more expensive products from some of our competitors. I have been authorized to offer you a full and complete refund on the product, and I'll be happy to arrange a UPS pickup on the item at your home. This will allow you to reconsider which features you need when you make your next purchase."
Mr. Hint: "So I'm getting my money back?"
Me: "Yessir."
Mr. Hint: "So when can I re-order?"
Oy, vey.
In our industry, I guess we're a Chevy, or maybe a Toyota, but not a Mercedes. If they want the Mercedes, it's 50% more. Fine, we don't do that.
Also, in my industry, there's a LOT of customer posting on internet message board, and half of my job is taking care of customers so that they don't savage us on the web.
Here's a typical scenario:
Mr. Hint: "I have just received your product and I'm very disappointed. I found... (Here insert at least a page of niggling compliants that are just basically the differences between our product and the super-premium stuff at the top of the market - missing options that we don't offer, basically) ...and I'm very disappointed."
OK, so this guy doesn't get it. He hasn't shopped, he doesn't understand how our industry works, and he doesn't know what he needs to be buying. It's as if a guy wrote to Toyota and was disappointed his Corolla didn't have heated power massaging memory seats.
I go back and forth with these guys several times, but ultimately, there's no satisfying them. So, in the end, we'll refund them.
Me: "Mr. Hint, we're very sorry that we were unable to satisfy you in this case. As we have discussed, we do not offer those particular features on our products, however those features are available on much more expensive products from some of our competitors. I have been authorized to offer you a full and complete refund on the product, and I'll be happy to arrange a UPS pickup on the item at your home. This will allow you to reconsider which features you need when you make your next purchase."
Mr. Hint: "So I'm getting my money back?"
Me: "Yessir."
Mr. Hint: "So when can I re-order?"
Oy, vey.
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