Quoth BowserKoopa1
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Unfortunately you'll probably keep getting sucky customers over this for awhile. It's the way it works - even if you had a sign out before stating "No outside food and drink", if you didn't enforce it, it means nothing. Now you're enforcing it and people are going to act outraged. It sucks!
On another note, I've been one of those offenders, but my theater still doesn't enforce their policy. I took my brother and sister to see Michael Jackson's This Is It on Halloween this year, we got there two hours early, bought our tickets, and decided to get Chinese food while we were waiting. We weren't anticipating on the Chinese place being so full!
We waited a long time for our food and didn't actually start eating until 20 minutes before the movie started. So we ate whatever we could, got the rest in takeout containers, and hauled ass to the movie theater. The ticket guy never said a word about the food. Granted, we didn't eat it in the theater, we just didn't want to throw it away and we didn't have a car to leave it in, since we were getting picked up!

But now we are getting more strict on it. I was on ticket drop yesterday, and at least half a dozen times I would have someone come up with food or drinks from somewhere else. When I politely tell them of our policy, as you can imagine they get irritated with me and act like I'm being a hard ass. 

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